Rade Street seamlessly manages its multi-floor retail space with Zakya

The company

Rade Street, an exclusive men's showroom located in the heart of Chennai at Royapettah, was established in 2018 by Dinesh Nandhagopal, the Founder and Managing Director. Over the years, the business, which started as a small store, has grown into a multi-floor retail space spanning more than 50,000 square feet. Specializing in offering competitively priced branded clothes, Rade Street's Royapettah branch has proudly served as the flagship store for over five years, supported by a dedicated team of more than 25 employees.

The challenge

Before implementing Zakya, Rade Street used pen and paper for all their transactions, including billing for more than 500 customers per day. Slowly, the business became vulnerable to billing manipulations and strategic gaming. All these incidents led to substantial losses that went unnoticed with low profitability, even amid high sales volume. 

Additionally, engaging in bargaining discussions consumed valuable time, contributing to prolonged billing periods and hindering the overall operational flow. This time-consuming manual billing hindered the smooth flow of operations and created a bottleneck in providing a satisfactory shopping experience.

The solution

Recognizing the need for a transformative solution, Rade Street opted for a remedy that could address the challenges associated with manual processes. They were concerned about the shift from traditional pen-and-paper operations to a digital solution, initially. However, Zakya played a pivotal role in assuaging Rade Street's worries by ensuring a smooth and seamless adoption of digital processes.

Upon integrating Zakya as their first software, Rade Street addressed all their challenges one by one. Zakya's simplicity and user-friendliness were key factors in its selection. Zakya allowed Rade Street to regain control over their pricing strategy.

"Initially, I was surprised to see employees with minimal knowledge using Zakya effectively. But, that's not all. We started updating prices with predefined margins for all items sold, and eliminated all manipulations that could happen during billing. Zakya is helping us sell at a competitive price without compromising our profit margins," added Shariff. 

Updating prices with predefined margins became a game-changer for Rade Street, and ensured transparency and accuracy in transactions, instilling confidence in both employees and customers.

Benefits and ROI

Zakya transformed tasks that were once time-consuming into swift and hassle-free processes. Previously, manual calculations and price negotiations required a minimum of 20 minutes to complete a single customer bill. Now, Zakya reduced transaction times from over 20 minutes per customer to a mere minute. By preventing manipulations during billing and ensuring accurate pricing with predefined margins, Rade Street witnessed a significant boost in profit margins. Zakya's capabilities extended beyond billing, providing comprehensive customer data for in-depth trend analysis.

Zakya empowered Rade Street with real-time control and remote monitoring capabilities. The ability to track transactions, sales, and overall business performance remotely provided unparalleled control, contributing to the overall growth and stability of the business.

Looking forward

What began as a small store in 2018 has evolved into something more significant mainly because of the power of technology adoption. The success story, propelled by the integration of Zakya, is not just about the past achievements, but the promising future that awaits. With a successful track record, Rade Street is poised for further expansion, gearing up to open a new store in Kolathur next month and actively working on its third establishment.

"Zakya is the simplest solution that can give you maximum growth you didn't expect. I suggest it to all small businesses aiming to grow," Shariff happily concluded.