Snuggles grows to a multi-outlet toy store with Zakya

The company

Snuggles is an Indian brand of the parent company, My Plush Toy Pvt. Ltd., a specialized soft toy manufacturing company focused on the US. Embracing the "made in India" ethos, Snuggles is dedicated to producing plush toys of uncompromising quality, combining artistry with cutting-edge technology for its Indian customers. With a diverse range of toys spanning various price points, the core aim of the business is to cater to the needs of all consumers without compromising on quality or affordability. Snuggles provides top-notch products at reasonable prices, positioning them as the premier destination for plush toys in India.

Apart from it's unique designs, Snuggles turns imagination to life in a cuddly form by crafting plushies based on a wide range of inspirations. Their in-house designers are capable of converting kids' drawings (as simple as a doodle), complicated graphical illustrations, recreations, and intricate pixel art, to beautiful plushies. With a commitment to bringing any vision to plush reality, Snuggles ensures that every creation is unique and special.

The challenge

Snuggles initially turned to Shopify for their POS and ecommerce operations. However, they started looking for a transition from Shopify because of numerous challenges they encountered. Integration issues between their POS and printer, inventory management problems, and limited support availability aggravated their struggles. Managing inventory became burdensome, requiring excessive time and labor for inbound and outbound tracking and production planning. During their search, Zakya stood out as a promising solution. Subsequently, they had a seamless transition from Shopify to Zakya practically overnight.

The solution

Snuggles was drawn to Zakya as a new brand under Zoho, however they soon gained confidence in its user-friendly and reliable features. With Zakya, they streamlined their entire inventory management process from onboarding items to planning their manufacturing based on demand forecasting. As a result, they started experiencing a reduction in the lead time from days to mere hours. Significantly, they were able to cut down their workforce from three to four individuals to just one person and use the others for different operations.

Identifying the fast-moving items using Zakya, Snuggles started to plan their manufacturing processes better, enabling them to adjust production quantities based on demand and identify stagnant products to put on hold. Additionally, Zakya's multi-outlet option simplified their operations, providing a centralized inventory management system for all their stores across different locations. With Zakya, they were able to meet all their business needs under one roof.

Benefits and ROI

With a one-year-old child, daily visits to the store became challenging and impractical for Nandhini. "The work-life balance that Zakya has given me is really precious as I need to take care of my one-year-old child. Zakya helps me stay connected and manage my business effortlessly from home. By simply clicking a button, I could access real-time sales and inventory data for multiple locations without any communication with my employees," added Nandhini.

Moreover, the affordability of Zakya compared to other POS software, which could cost upwards of 60-70 thousand rupees per location, made it a financially viable solution without compromising the strong features that their business needs.